E-ATP Audiocasts

Audiocast: De-mystifying Testing in China with Alex Tong

As organisations look to export their credentialling programmes internationally, they start to face new challenges and obstacles including those of technology, culture, and government.

To help understand the challenge of delivering tests in China, Tim Burnett is joined by Alex Tong, ATP Asia Secretary and VP of Business Development for ATA Online based in China.

In this audiocast episode focusing on China, Tim and Alex discuss topics such as:

  • Technology in assessment
  • Forming and building business relationships
  • Marketing programmes
  • Assessment culture
  • Government legislation including PIPL (Privacy regulation)

The episode is introduced and then later discussed by E- leadership team members Neil Wilkinson, Chelsea Dowd, and Tim Burnett.

Audiocast: Taking Your Test to a Global Market

As organisations look to export their credentialling programmes internationally, they start to face new challenges and obstacles including those of technology, culture, and government.

Looking at the tactics from a wider global market perspective, Tim Burnett is joined in conversation by Stephen Vickers, a consultant in international education.

In this episode, Stephen talks to Tim about the advantages that European organisations can exploit when taking their qualifications to international markets. Stephen draws on his experience working in education as a consultant and with his years in leadership with Nebosh, VTCT, British Accreditation Council and the QCA.

Topics discussed include:

  • Tactics for entering a market with competing organisations.
  • Approaches to research gathering.
  • Tips for building relationships and overcoming cultural differences.

The episode is introduced and then later discussed by E-ATP leadership team members Neil Wilkinson, Chelsea Dowd, and Tim Burnett.

Audiocast: Getting to Grips with Scale and Opportunity in India

As organisations look to export their credentialling programmes internationally, they start to face new challenges and obstacles including those of technology, culture, and government.
To help understand the challenge of delivering tests in India, Neil Wilkinson is joined in conversaion by Divyalok Chetan Sharma, Vice President Business Development for Pearson.

In this audiocast episode focusing on India, Neil and Divyalok discuss topics such as:

  • The value based economic model in India
  • The future of online testing
  • Why India has some distance to go before on demand testing takes off
  • The huge scale of testing and the opportunity in the market

The episode is introduced and then later discussed by E-ATP leadership team members Neil Wilkinson and Tim Burnett.

 

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